My love for design started in 2013, while exploring handbag patterns. My interest in product development eventually evolved into teaching myself how to sew and design jewelry. Fascinated by the design possibilities, I was immediately hooked. After 20 years of working in the digital world I made a career change to artisan. My brand, MONOLISA launched in November 2017 and its mission is to design beautifully handmade limited edition pieces that add a touch of elegance to any personal style.
MONOLISA – 2017 – Present
Founder/Designer: Launched hand crafted premium leather goods and hand sculpted jewelry accessories brand in November 2017. Lisa has handmade over 850 MONOLISA products in her Clayton, California design studio. MONOLISA pieces have been featured at the San Francisco American Craft Show and other additional fine art juried shows. In addition to doing all of the production herself, Lisa manages the digital marketing, social media curation, content writing, sales, product display and photography.
WebLift – 2017 – Present
Marketing Consultant: Business development and strategy for marketing solutions.
PYI (Polish Your Image) – 2017
Marketing Consultant: Responsible for strategy and marketing solutions for the PYI brand and their customers. Lead the design, development, and implementation of PYI products and service lines. Directs strategic relations and sales of PYI digital services.
RAMOS MCKENNA – 2013-2017
Founder/Partner: Launched a footwear and leather accessories brand. Designed and developed product prototypes, managed digital efforts, product photography, and financial sheets.
WebLift – 2004-2015
Sales Director: Managed sales for WebLift.com website services and enterprise SaaS content management system, DriveCMS.com. Developed partnerships with advertising and marketing firms. Responsible for accounts payable and receivable for a corporation.
Black Helmet – 2013-2015
Operations Director: Established new business development with retail stores nationwide for the apparel company. Responsible for inventory control. Managed vendor accounts payable and receivable.
CBS SportsLine – 1997-2004
Project Coordinator, Multimedia Department Project Manager:
Oversaw advertising projects that involved design, development, and programming. Managed company’s advertising opportunities website.
YMCA – 1995-1997
Program Director: Managed multiple educational programs in the community for a non-profit organization. Increased program enrollment by 40%. Served as a liaison to the State Childcare Licensing Board. Managed summer camp staff training and volunteer programs.
BACHELOR OF ARTS, SOCIOLOGY
California State University – East Bay
Industrial Sewing, Product Design to Development, Graphic Design, Photoshop, Illustrator, InDesign, Video Production, HTML, SEO, Social Media, Advertising, Marketing, Project Management, Sales, Logistics Management, New Business Development, Content Writing, Microsoft Products and Photography
Sierra Nevada College: MBA Course – Pricing Strategies